E-Commerce Coordinator

Maho is looking for a full-time E-Commerce Coordinator to support our rapidly growing E-Commerce business. 

About Maho

Maho is a sustainable coastal lifestyle brand that produces sunglasses, accessories, and apparel for women and men who love the outdoors. We are an early-stage E-Commerce company composed of smart, driven teammates committed to excellence and strategically improving our work. We are passionate, ambitious, and pragmatic and work together in pursuit of a common goal to grow a health, household name brand and push the fashion industry in a more sustainable direction.


  • Partner with the Director Ecommerce & Marketing to develop digital objectives, strategies and measures as part of the annual business planning process.
  • Create, measure, analyze and report on all key performance indicators, and provide recommendations to leadership and sales as needed.
  • Collaborate in content development, social media planning, content success metrics, and media planning.
  • Perform regular competitive benchmarking and recommend opportunities to improve the customer experience.
  • Research and identify social media influencers who are appropriate for sponsorship.
  • Establish relationships with social media influencers to negotiate pricing, terms of contract, and other project-specific details.
  • Assist in the coordination of media for campaign needs.
  • Help prepare materials for promotional planning, new business pitches and special projects.
  • Review videos, images, and other media to ensure complete accuracy and fulfillment of contractual obligations.
  • Take responsibility for assigned campaigns, managing all communication and tasks
  • Analyze performance and impact of product and marketing investments to determine impact and ROI.
  • Assist in optimizing cross-sells, site search, site speed, customer reviews, personalization & segmentation.
  • Oversee e-commerce product assortment and web site content to support category-marketing plans including enhancement of brand image and key product initiatives.

Qualifications and Skills Required

  • Bachelor’s degree OR equivalent experience required.
  • 1-2 years of digital marketing experience in growing D2C e-commerce business, with some experience with social media campaigns or influencer based marketing
  • Experience analyzing and manipulating data, drawing conclusions and making recommendations.
  • Ability to communicate clearly both written and verbal, excellent grammar and clear, concise writing ability
  • Superior organizational and project management skills; ability to work on multiple projects
  • Comprehensive understanding of the digital ecosystem and how channels work together
  • Strong problem-solving and critical thinking skills
  • Technical comprehension of e-commerce business platforms
  • Ability to work a flexible schedule when business needs arise

Compensation: Based on previous experience and expertise.

Timing: Applications are accepted on a rolling basis. Only candidates who pass through to the interview round will be contacted.

Location: Orange Beach, Alabama (remote candidates considered)

Next Steps: If you are interested in applying for this position, please email a single PDF document containing a cover letter, answers to the following questions, and a résumé to kris@mahoshades.com with the subject line “E-Commerce Coordinator [Applicant’s Name].”

  1. What are the 3-5 keys to success for you in the role of E-Commerce Coordinator? How do these keys to success tie in to your strengths and experience?
  2. What sets you apart for this position from other candidates with comparable qualifications and experience?
  3. You are planning a new product launch with influencers and need to find the ideal new partners. What is your strategy?