Maho

Maho's Story - Polarized sunglasses designed in the Virgin Islands

You love the ocean, the lake, the mountains, every bit of the great outdoors. You're classically stylish; no one has ever accused you of being "trendy." You’re smart and protect your eyes outdoors.  When you do, you expect crystal clear optics to enhance every sunny day, every wave, every sunset.  You buy the best, but don’t pay extra for fancy branding. You boat, ski, surf, bike, kayak, travel; and when you occasionally lose your sunglasses, you expect a reasonable price to replace them. We made Mahos for you.

Maho was born from a common occurrence in an extraordinary place: my husband and I lost two pairs of expensive shades one day paddleboarding in Maho Bay, St. John, U.S. Virgin Islands.  Frustrated with the exorbitant cost to replace (because the entire industry is dominated by a single monopoly), we spent the next year planning, prototyping, and testing how to deliver a superior product at a reasonable price.

At Maho we craft classically inspired frames by hand, use the world’s lightest and strongest polarized polyamide nylon lenses, and provide a limited lifetime warranty, all at a $95 price with free shipping, risk-free home try-on, free returns, and free exchanges. 

We believe that just as sunglasses are tools for viewing nature, selling them can also protect it.  That’s why we’ve partnered with 1% For the Planet to donate a minimum of 1% of our sales to non-profits devoted to conserving natural places and habitats around the U.S.

 

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